branchly reports from Buenos Aires

Our founder Markus Linnenberg was recently in South America and gathered exciting insights as part of the renowned German Accelerator / Start2 Group program. He traveled to Chile and Argentina to get to know the local market conditions in Santiago and Buenos Aires.

During his stay in Buenos Aires, Markus had the opportunity to present the branchly platform at the Startup Night Argentina. He demonstrated how our innovative AI solutions, such as our AI Agents, can specifically help increase revenue – particularly in the areas of e-commerce, tourism, and B2B2C. It became clear how important it is to pursue differentiated approaches: While WhatsApp is primarily used for service and support in South America, conversations revealed that other channels and functions are needed for product-related advice and technical questions. These experiences contribute to our ability at branchly to continue optimally adapting our AI solutions to the needs of our customers – always with a focus on intelligent, targeted customer communication.

Participation in this program underscores how important networking and local market knowledge are for business success. The direct exchange with partners and the openness of local entrepreneurs demonstrated that innovative ideas, like those pursued by branchly, are met with great interest.

We at branchly are proud to be part of such a dynamic network and look forward to implementing the insights gained to further optimize our AI-powered solutions and sustainably increase customer benefits.