The branchly founder story in an interview with Pitch & People: Sustainable, bootstrapped, and in focus.

In an insightful interview with Pitch & People from MUNICH STARTUP, one of our founders, Sebastian Flick, provides a deep insight into his personal entrepreneurial journey and the establishment of an AI-based B2B SaaS company. The exciting journey from everyday life in the retail environment to the world of artificial intelligence shows how branchly today is succeeding as a dynamic platform.

Personal Experiences as Motivation

After intense experiences in the fashion retail industry and the challenges of being a young store manager in Munich, a burnout marked the turning point. During these difficult times, Sebastian Flick found not only himself but also the tech world: first at E-Bot7, where he played a significant role in building a successful AI team. These experiences still shape the way he handles stress and the creation of a healthy work environment at branchly.

Bootstrapping instead of Venture Capital

A central learning from Sebastian's past at e-Bot7 is the pressure that comes with external funding rounds. Therefore, branchly consistently relies on bootstrapping. Through founder grants, early paying customers, and long-term partnerships, branchly creates financial stability without the influence of investors. This keeps the focus on sustainable customer relationships and innovative solutions.

Product Vision and Market Strategy

branchly goes far beyond simple chatbots. With AI-supported self-service solutions based on a hybrid search, content from company websites is accessed in up to 101 languages, barrier-free and user-centered. These technologies enable a detailed analysis of user behavior beyond traditional FAQs and reveal valuable optimization potentials. The solution mainly targets small and medium-sized enterprises in Germany and Austria.

Focus on Work-Life Balance and Regional Support

Based on his own experiences, Sebastian places particular importance on flexible work models and remote work. In addition to the continuous optimization of the branchly platform, maintaining one's health is also a top priority. Furthermore, it turns out that Munich offers a dynamic startup ecosystem - although tax burdens for profitable startups still require improvements.

With a clear vision and firm belief in sustainable, bootstrapped solutions, branchly is well-positioned to tackle the challenges of digitized customer communication and further enhance innovation in the B2B sector.

Here is the link to the article with further links to the podcast/interview.