Founder & CEO
Markus Linnenberg is Co-Founder and CEO of branchly as well as a software engineer with a strong analytics background. His career combines finance, tech investments, and building data-driven processes in AI companies. At branchly, he drives product development and the technical implementation of the platform for efficient, user-centric customer communication.
<p>Remember when USB came along and quietly ended a decade of peripheral chaos? Before USB, connecting a printer meant IRQ conflicts, parallel port drivers, and a silent prayer. USB said: one port, one standard, the device explains itself, the host handles the rest. No magic — just a well-thought-out protocol that made the combinatorial explosion of device-host pairs manageable.</p>
<p>A trip to Crete, two weeks, half board, departure Hamburg, two adults and one child under three years old – no problem. But then come the real questions: Is the beach within walking distance? Are baby cots available on request? What does an upgrade to all-inclusive cost? Can you switch to a different hotel after booking?</p>
<p>WebMCP is the browser standard proposed by Google and Microsoft that lets websites expose their actions — search, filter, book, submit — as structured tools for AI agents, instead of agents taking screenshots and guessing. A niche today, it is heading mainstream fast with WebMCP support in Chrome DevTools and Lighthouse. In this article you'll learn how WebMCP works, why now is the right time to prepare, and how branchly automatically exposes your configured AI agents as webMCP tools — no code required.</p>
<p>Most comparisons only look at website builders. This article systematically compares all three pillars for the first time: creation (Wix, Jimdo, Framer, Hostinger, Lovable, Bolt.new, v0), communication (branchly, Intercom Fin, Freshworks AI) and analytics/SEO (SE Ranking, Surfer SEO) – with pricing, target groups, a GDPR check and decision guidance.</p>