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Markus Linnenberg

Markus Linnenberg

Founder & CEO

Markus Linnenberg is Co-Founder and CEO of branchly as well as a software engineer with a strong analytics background. His career combines finance, tech investments, and building data-driven processes in AI companies. At branchly, he drives product development and the technical implementation of the platform for efficient, user-centric customer communication.

Posts

Website-Relaunch: erst Daten sammeln, dann Struktur festlegen

Ein Relaunch ist das riskanteste SEO-Ereignis auf einer Website: 10.000 bis 80.000 Euro, zwei bis sechs Monate, und die neue Informationsarchitektur entsteht aus Workshops statt aus echten Besucherfragen. Dieser Artikel zeigt, warum Standard-Analytics dafür zu grob ist, wie ein KI-Layer vor dem Umbau Intent-Daten liefert und wann der Relaunch trotzdem der richtige erste Schritt bleibt.

MCP Server: The new USB — more or less

Remember when USB came along and quietly ended a decade of peripheral chaos? Before USB, connecting a printer meant IRQ conflicts, parallel port drivers, and a silent prayer. USB said: one port, one standard, the device explains itself, the host handles the rest. No magic — just a well-thought-out protocol that made the combinatorial explosion of device-host pairs manageable.

AI in Tourism: How to Use AI on Websites

A trip to Crete, two weeks, half board, departure Hamburg, two adults and one child under three years old – no problem. But then come the real questions: Is the beach within walking distance? Are baby cots available on request? What does an upgrade to all-inclusive cost? Can you switch to a different hotel after booking?

WebMCP: What the New Browser Standard Means for Your Website

WebMCP is the browser standard proposed by Google and Microsoft that lets websites expose their actions — search, filter, book, submit — as structured tools for AI agents, instead of agents taking screenshots and guessing. A niche today, it is heading mainstream fast with WebMCP support in Chrome DevTools and Lighthouse. In this article you'll learn how WebMCP works, why now is the right time to prepare, and how branchly automatically exposes your configured AI agents as webMCP tools — no code required.

The 12 best AI tools for your website in 2026: A comparison

Most comparisons only look at website builders. This article systematically compares all three pillars for the first time: creation (Wix, Jimdo, Framer, Hostinger, Lovable, Bolt.new, v0), communication (branchly, Intercom Fin, Freshworks AI) and analytics/SEO (SE Ranking, Surfer SEO) – with pricing, target groups, a GDPR check and decision guidance.