WebMCP: What the New Browser Standard Means for Your Website
WebMCP: what the new browser standard means for AI agents and your website — and how branchly already exposes your agents as webMCP tools.
Markus Linnenberg· 6 Min.
Blog
What Is Voice AI? Evolution, Technology, Added Value
<p>Voice AI is the evolution of traditional voice dialogue systems powered by generative AI. Where rigid touch-tone menus once guided callers through tree structures, modern Voice AI understands natural language, answers questions from a knowledge base, and executes processes autonomously. This article explains the evolution from IVR to Voice AI, the four technology building blocks, and why Voice AI is a no-brainer for businesses today.</p>
Malte Jendryschik
MCP Server: The new USB — more or less
<p>Remember when USB came along and quietly ended a decade of peripheral chaos? Before USB, connecting a printer meant IRQ conflicts, parallel port drivers, and a silent prayer. USB said: one port, one standard, the device explains itself, the host handles the rest. No magic — just a well-thought-out protocol that made the combinatorial explosion of device-host pairs manageable.</p>
Markus Linnenberg
Voice AI in tourism: Why DMOs need every channel
<p dir="auto">Tourism organizations serve guests from 30+ countries, across all time zones, around the clock during peak season. Voice AI is one part of the answer, but Voice AI alone is not enough in tourism. DMOs need Voice AI plus chat plus hybrid search from a single knowledge base. This article explains why DMOs need every channel and what they need to watch out for during implementation.</p>
Malte Jendryschik
Choosing a Voice AI Provider: 8 Criteria
<p dir="auto">Choosing a voice AI provider is not a technology decision, but a compliance, data, and integration decision. Eight criteria determine whether you build a voice AI that lasts, or one that you will soon have to replace: GDPR, EU AI Act, accessibility, pricing model, integration, multilingualism, insights, and optimization.</p>
Malte Jendryschik
Why isolated Voice AI is not enough
<p>Voice AI operated in isolation does not unfold its full potential. Only in combination with chat, search, Advisor, and all other channels does it become truly valuable. This article shows why you need to position yourself broadly, why all interfaces should come from a single source, and how branchly elevates the power of Voice AI by automatically analyzing data and making it usable for your marketing.</p>
Malte Jendryschik
Implementing Voice AI Correctly in 5 Steps
<p>Voice AI replaces rigid IVR menus with natural conversations and answers calls around the clock. This article shows five steps for successful implementation: from choosing the right provider to the central knowledge base and GDPR compliance, all the way to connecting with your website AI via branchly.</p>
Malte Jendryschik
AI in Tourism: How to Use AI on Websites
<p>A trip to Crete, two weeks, half board, departure Hamburg, two adults and one child under three years old – no problem. But then come the real questions: Is the beach within walking distance? Are baby cots available on request? What does an upgrade to all-inclusive cost? Can you switch to a different hotel after booking?</p>
Markus Linnenberg
n8n Marketing Automation with AI Agents
<p>You spend hours writing captions and manually uploading content? That costs valuable time that you lack for real strategic tasks. With AI agents in n8n, you automate precisely these recurring steps quickly and pragmatically. This way, you win back important resources, increase the quality of your campaigns, and always retain full control over your data.</p>
Malte Jendryschik
No more prompt ping-pong: Agent Mode
<p>Imagine you're explaining a task to someone — and then you have to dictate each individual step to them. Step by step. Wait for feedback. Correct the course. Start over. This is chat AI, as most teams use it today. Productive? Yes, a little. But far from what could actually be possible.</p>
Sebastian Flick
AI update for your website
<p>When was the last time you really invested in your website? Not just a new banner, no color adjustments — but structurally. For many companies, the honest answer is: too long ago. That wasn’t a big problem in the past. It is now.</p>
Malte Jendryschik
Authentic social posts with AI
<p>Completely automated social media posts often feel soulless and generic. Your target audience lacks a human connection, so they quickly scroll past. The secret to successful content strategies lies in the "human-in-the-loop" approach. You keep creative control, use AI as a fast brainstorming partner, and refine the results with real added value. This saves you a huge amount of time while still publishing content that is completely authentic.</p>
Malte Jendryschik
Your chat shows what your FAQs are missing.
<p>Many companies have a FAQ page. The vast majority do not know if it is still current. Even fewer know which questions do not appear there at all — even though customers ask them daily. The answer to this question is usually already somewhere in your system. More precisely: in your chat logs.</p>
Malte Jendryschik
The AI for your tourism region
<p>Imagine a group of travelers from Japan landing on your destination website. It is 11 PM. They are looking for a family-friendly hiking trail that also works in the rain, with a place to stop afterward. Your team is sleeping. Your FAQ page is silent. And your contact form promises a response "within 2 working days".</p>
Malte Jendryschik
The perfect prompt for your blogs
<p>AI writes faster today than any editorial team. But fast is not the same as good. The Salesforce State of Marketing Report (10th edition, February 2026) hits the nail on the head: 75% of marketers are already using AI — yet 84% still produce generic campaigns. This is not an AI problem. It's a prompt problem.</p>
Malte Jendryschik
The 7 best tools for your shop
<p>AI is changing how people shop online. In Cyber Week 2025, $67 billion — around 20 percent of all global orders — were influenced by AI (Salesforce, December 2025). At the same time, 39 percent of consumers are already using AI for product searches; among Gen Z, it’s over 50 percent (Salesforce Connected Shoppers Report 2025).</p>
Malte Jendryschik
Will you be found by ChatGPT?
<p>Imagine a potential customer asking ChatGPT: "Which tools help me with conversion optimization?" ChatGPT responds – in detail, structured, with recommendations. Your product is not mentioned. Not because you are worse. But because you are not yet visible on this channel.</p>
Malte Jendryschik