An online shop increases conversion from existing traffic by using AI-powered product advice to guide visitors targeted towards a purchase, instead of letting them passively browse through the catalog. branchly detects which products a visitor has viewed via the user journey and suggests suitable alternatives or complementary accessories in real time and in natural language. Event-based triggers, such as a ten percent discount after two minutes of viewing a product or recommending an alternative during a clearance sale, leverage existing visitor interest instead of acquiring new buyers at high cost. In this way, the shop increases revenue per visitor without increasing the advertising budget.

A conventional e-commerce chatbot responds to keywords with pre-programmed text blocks and does not understand context; it cannot provide individual product recommendations. AI-powered product consultation like branchly Advisor understands natural language, recognizes purchase intent, and recommends suitable products from the entire catalog in a carousel format. While a standard chatbot cannot react to "I'm looking for a bouquet of flowers," branchly shows specific options with prices, reviews, and matching accessories, just like a salesperson who knows the entire catalog by heart.

Large online shops automate FAQs for thousands of products using AI, which automatically generates W-questions from real user inquiries and optimizes them for each product page. branchly analyzes what customers are actually asking about each product and creates structured FAQs from this, which would take about three years manually. These automated answers are not only displayed on the website but are also indexed by AI search engines such as ChatGPT and Gemini, so that products are cited more frequently in generative answers. The catalog remains constantly up-to-date without any manual maintenance.

Yes, DHL, UPS, and other carrier tracking data can be integrated directly into the shop chat via MCP servers in minutes, without developers. branchly connects to common shipping service providers via standardized interfaces and provides customers with instant information on package status, delivery date, and shipment history. Instead of opening external tracking pages or contacting the support team, buyers get the answer directly in the chat proactively and 24/7.

For e-commerce, custom boosting means that the shop specifically ranks certain products higher in search and chat—for example, items with a better margin, high stock levels, or current promotions. branchly makes it possible to define which products should be displayed preferentially using natural language in the prompt. A fashion store can thus reduce backlogs, an electronics retailer can push bundles with higher profits, and a merchant can place affiliate products more prominently—all automatically and comprehensibly.

Event-based marketing in e-commerce works with AI by the system analyzing visitor behavior in real time and automatically triggering targeted actions based on it. branchly, for example, detects when a customer lingers on a product for two minutes and then automatically offers a ten percent discount or an alternative product. These triggers are based on session data such as dwell time, scrolling behavior, or shopping cart abandonment, and enable personalized communication that significantly increases conversion without manual intervention by the marketing team.

An AI-powered site search understands the intent behind a search query and delivers direct answers instead of just a list of links. branchly utilizes hybrid search, which combines semantic meaning and keywords. The search recognizes that "waterproof jacket for hiking" also means "outdoor rain jacket" and displays matching products with filters directly. Additionally, it proactively delivers product comparisons, reviews, and available sizes—all in a single result that leads the customer to a purchase faster than traditional keyword search.