AI in Tourism: Carolyn Molski on Smart Guest Communication with branchly | Branch Out #4

Welcome to a new episode of Branch Out, the podcast for AI and Marketing! In today's episode, we welcome Carolyn Molski, Head of Marketing, DACH as well as Digitalization and AI at Regensburg Tourismus GmbH. Caro gives us exclusive insights into her work at the intersection of tourism, technology, and guest communication. Learn in this conversation how the Regensburg Tourism team approaches the topic of AI and what role the branchly AI communication platform plays in this. Caro reports on the challenges with old chat solutions, the successes with generative AI, and explains why data is the future of tourism marketing.

Topics of this episode:

• From old chat solution to AI: Why manual knowledge bases fail.

• Reliable answers: How branchly avoids hallucinations using the website as a source.

• Multilingualism & Accessibility: 101 languages and easy language for all guests.

• Numbers that convince: 50,000–60,000 inquiries per month and 200+ successful AI phone calls.

• Data-driven marketing: How inquiries are changing the marketing portfolio.

• Hot Take: Is the website dead, or is it becoming the reliable point of reference?

• Future of the DMO: What can a destination do better than AI?