Automated website optimization based on real user data.

The branchly® platform is an intelligent AI layer for websites that combines user interfaces, central knowledge management, data-driven insights, and website optimization. The architecture consists of four core components: User Interfaces: AI chat, hybrid search, Navigator, and smart forms. Knowledge Management: Central database with various integrations for company data. Monitoring: Analysis of conversations and user insights. Optimizer: Automated optimization recommendations for the website based on real interactions.

branchly® is aimed at the marketing and customer support departments of small and medium-sized businesses that want to automate and improve the creation of marketing content, their customer service, and their website navigation using artificial intelligence. No prior AI knowledge is required for setup or ongoing operation. The system is intuitive to use, accessible, and built in compliance with WCAG, so every team member retains control.

The platform significantly relieves support by fully automating routine inquiries and answering them in advance in 101 languages via intelligent AI forms and chats. Through "intent-based routing," users are dynamically guided to the right content or contact channel. At the same time, the monitoring specifically analyzes the target audience's pain points and search queries to automatically uncover knowledge gaps.

Knowledge can be fed into the system in a clear and organized way from various automated data sources. The platform supports website crawlers, direct file uploads, OpenAPI specifications, webhooks, and native integrations (such as HelpSpace). When answering user questions, the AI then relies exclusively on this verified and intended content.

Visitors interact directly and seamlessly on the respective website through various intelligent touchpoints. These include a context-based AI chat with page-specific question suggestions, a hybrid AI search (which highlights search terms and navigates directly to the text source), as well as smart forms that adapt their fields in real time to the user's input.

The Optimizer relieves marketing teams by turning real user data into concrete, AI-driven optimization recommendations. Its most important feature is the automated generation and updating of FAQs based on actual customer questions. Thanks to the "Push to CMS" feature, these and other optimizations can be seamlessly transferred to common systems like WordPress, Shopify, or Webflow.

branchly® offers AI without compromising on security: The platform is fully future-proof, operates strictly in accordance with the GDPR, and is already compliant with the EU AI Act. Companies can host their data securely and retain full control over their own AI models and the information they input at all times.