Founder's Associate
Malte Jendryschik brings experience in social media, content marketing, and operational startup work. After roles in digital marketing and consulting, among others, he now works as a Founder's Associate at branchly. His focus is on marketing, brand building, and implementing go-to-market initiatives in a growing AI SaaS environment.
AI is changing how people shop online. In Cyber Week 2025, $67 billion — around 20 percent of all global orders — were influenced by AI (Salesforce, December 2025). At the same time, 39 percent of consumers are already using AI for product searches; among Gen Z, it’s over 50 percent (Salesforce Connected Shoppers Report 2025).
You spend hours writing captions and manually uploading content? That costs valuable time that you lack for real strategic tasks. With AI agents in n8n, you automate precisely these recurring steps quickly and pragmatically. This way, you win back important resources, increase the quality of your campaigns, and always retain full control over your data.
Imagine a group of travelers from Japan landing on your destination website. It is 11 PM. They are looking for a family-friendly hiking trail that also works in the rain, with a place to stop afterward. Your team is sleeping. Your FAQ page is silent. And your contact form promises a response "within 2 working days".
When was the last time you really invested in your website? Not just a new banner, no color adjustments — but structurally. For many companies, the honest answer is: too long ago. That wasn’t a big problem in the past. It is now.
Voice AI is the evolution of traditional voice dialogue systems powered by generative AI. Where rigid touch-tone menus once guided callers through tree structures, modern Voice AI understands natural language, answers questions from a knowledge base, and executes processes autonomously. This article explains the evolution from IVR to Voice AI, the four technology building blocks, and why Voice AI is a no-brainer for businesses today.
Voice AI replaces rigid IVR menus with natural conversations and answers calls around the clock. This article shows five steps for successful implementation: from choosing the right provider to the central knowledge base and GDPR compliance, all the way to connecting with your website AI via branchly.
Imagine a potential customer asking ChatGPT: "Which tools help me with conversion optimization?" ChatGPT responds – in detail, structured, with recommendations. Your product is not mentioned. Not because you are worse. But because you are not yet visible on this channel.
Many companies have a FAQ page. The vast majority do not know if it is still current. Even fewer know which questions do not appear there at all — even though customers ask them daily. The answer to this question is usually already somewhere in your system. More precisely: in your chat logs.
Choosing a voice AI provider is not a technology decision, but a compliance, data, and integration decision. Eight criteria determine whether you build a voice AI that lasts, or one that you will soon have to replace: GDPR, EU AI Act, accessibility, pricing model, integration, multilingualism, insights, and optimization.
Completely automated social media posts often feel soulless and generic. Your target audience lacks a human connection, so they quickly scroll past. The secret to successful content strategies lies in the "human-in-the-loop" approach. You keep creative control, use AI as a fast brainstorming partner, and refine the results with real added value. This saves you a huge amount of time while still publishing content that is completely authentic.