branchly at ITB 2026: AI-powered user experiences for the tourism industry

The ITB is one of the most important meeting points in the international travel and tourism industry. For us, it is an exciting place to demonstrate how modern, AI-based user interfaces can significantly improve digital communication in tourism.

Especially in an industry with high expectations for service, availability, and internationality, it becomes clear how important intelligent digital solutions are. With our generative AI chat, branchly supports tourism organizations, destinations, and companies in responding to inquiries faster, more precisely, and user-friendly. Multilingual communication, accessible access, and context-based real-time responses are particularly relevant here.

In addition to the chatbot, our hybrid search combining generative AI and traditional search, digital forms, and our Navigator also play a central role. This creates AI-supported user experiences that make information easier to find, structure processes, and guide visitors through complex content.

Each year, the ITB demonstrates how strongly tourism is evolving digitally. This is where branchly comes in: as a Munich-based SaaS startup, we develop innovative AI solutions for websites that increase service quality, relieve internal teams, and measurably improve digital touchpoints.

If you want to learn more about how branchly supports digital tourism with generative AI, hybrid search, and intelligent interfaces, it is worth taking a look at our solutions and products.